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20/01/2015 #tv

Surprised by the price !

Intermarché Belgique on TV

In 2015, Intermarché België strengthens its “low price” positioning through a new communication concept called “surprised by the price”, which is launched by the Lielens agency.

This new concept is supported on the radio and in flyers from the store. Lielens has also developed a TV campaign, made by Patrick Ridremont and produced by Fouya Production. The TV commercial shows the surprise of Intermarché’s customers over the low prices. This is shown very nicely by the actors of the improvisation association, with simplicity and humour.

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