By Sector >
By BRAND >
By Activity >
No Filter >
 
02/02/2014 #event #social

NESCAFÉ® Dolce Gusto® and Art Truc Troc 2014

In line with the NESCAFÉ® Dolce Gusto® brand’s new platform which is, overall, associated with art, Lielens and its departments ‘Mad about You’ (for Facebook) and ‘BeAdvent’ (for the event) have developed an exclusive partnership with Brussels-based artist François Coorens with the aim of further strengthening the brand’s values.

 

SEE MORE

 

François Coorens created especially for this occasion a new, spectacular work of art exhibited and ‘put into play’ during the 2014 Art Truc Troc event which took place at the BOZAR from 7 to 9 February 2014. In addition to the event, the action is carried on via Facebook with a competition allowing all of the brand’s fans to win a print of the original artwork, signed by the artist.

 

FACEBOOK APPLICATION

 

MAKING OF

CLOSE