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Context

GB Foods is a global food company with over 30 local food brands, and a large presence in Belgium. We worked on several projects for three of the company’s brands (Aïki, Lacroix and Devos Lemmens).

Insight

Actively listening to your customers is a valuable way to get genuine feedback and make impactful changes. By taking a critical look at each brand and product individually, we can come up with tailored solutions to respond to each challenge differently.

Solution

Solutions included new product developments and the modernisation of aging designs to better reflect and address consumer desires for healthier products and sustainable packaging. Existing visual assets are kept and new clear communications are designed to respond to consumer feedback.