Boursin Végétal

Context

Boursin has introduced a brand-new, all-natural cheese variant that stays true to the rich flavors of their existing cheeses while being 100% vegan. To make everyone aware of the existence of their new product, a big scale promotion was developed.

Insight

To effectively capture attention in a cluttered food market, we needed to meet consumers at multiple key touchpoints, from their daily commutes to their media consumption and in-store experiences. Awareness alone wouldn’t be enough — the strategy had to create moments of discovery and trial to build trust and excitement around the new product.

Solution

We developed a major campaign to announce Boursin’s new all-natural product, activating it across four key fronts. This included a high-impact Out Of Home campaign, a promotional feature in ELLE à table magazine, in-store testing stands and the creation of engaging social media assets.