Brand Experience & Activation
Bel
Maredsous Fressssssssh
Bringing freshness to the forefront.
Maredsous has long been a familiar presence on Belgian tables, known for its authentic character and approachable taste. With the launch of Maredsous Frais & Onctueux, the brand entered the highly competitive fresh cheese category with an ambition to offer consumers a product that felt both irresistibly fresh and unmistakably Maredsous.
In a category where freshness is expected, simply claiming it isn’t enough. The challenge was to develop a campaign that felt instantly appetising, sensorial and fresssssshhhhh, while preserving the warmth and generosity that consumers already associate with the brand. The new brand line, Prenez goût à la fraîcheur, became our starting point.
We brought this promise to life through a vibrant, appetite-driven campaign designed to make consumers feel it before they even tasted it. From OLV and DOOH to social media and in-store activation, every touchpoint was crafted to maximise visibility and desire. The result is a launch that gives Maredsous Frais & Onctueux a strong and distinctive presence in the category, building awareness around the product and reinforcing its fresh, appetising appeal.
