packaging
GB Foods
Aïki Yakisoba
Aïki on the shelves
Aïki is a well-established Belgian brand within the GB Foods portfolio, built on years of consumer trust and strong shelf recognition. As expectations shifted towards healthier products, clearer information and more sustainable packaging, Aïki's Yakisoba noodles range needed to modernise its visual identity without losing the familiarity that made it a household name.
We understood that recognisability is one of Aïki's greatest strengths, so change had to be an evolution, not a reinvention. The challenge was to bring the range up to today's standards of transparency and shopability while keeping its core visual assets intact. To answer this, lielens developed a packaging refresh built around clearer messaging, improved product navigation and a more contemporary visual identity, rolled out across the full range of Yakisoba noodle variants.
The result is a modernised Aïki Yakisoba range that feels more relevant, clearer and easier to shop, while staying instantly recognisable to loyal consumers. The refreshed identity brings a stronger, more contemporary presence to shelf, keeping Aïki Yakisoba a trusted partner in Belgian kitchens.
