Brand Experience & Activation
Entremont
Raclette all year round
Reinventing Raclette for Everyday Moments.
Entremont is known for bringing cheese expertise to Belgian consumers. With the launch of its new Raclette in thin Slices, the brand aimed to challenge habits in a category dominated by Gouda and demonstrate that raclette can be enjoyed far beyond traditional occasions.
Belgian consumers tend to stick to familiar cheese choices, making it difficult for new products to earn a place in everyday shopping baskets. Entremont needed a communication strategy that would support its sliced cheese range while successfully introducing Raclette Slices as a distinctive and relevant alternative.
We built a communication platform rooted in Entremont's brand promise: Autremont bon / Anders lekker. By challenging consumer preconceptions, we repositioned raclette as an everyday cheese and showcased new ways to enjoy it beyond its traditional use. The launch was supported through a dedicated campaign, visual assets, sales tools, in-store materials and PR activation, helping Entremont stand out in the category and bring a fresh perspective to consumers' daily meals.
